Featured in the Stillwater Gazette

We’ve got a lot planned for 2014 and are excited to continue to help our customers look and feel their very best – every single day!  Check out the recent article in the Stillwater Gazette about this expansive regrowth plan:

“St. Croix Cleaners, a locally owned dry cleaning service, announces it will add two new locations and an extensive renovation and rebranding plan for 2014.

The two new urban locations will be on the skyway level of the Soo Line Building City Apartments in Minneapolis and inside Lunds in the new Penfield Luxury Apartments in St. Paul. These new locations will join a network of…”  Read the rest of the article on the Stillwater Gazette’s website.

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Dry Cleaning: Then and Now

Believe it or not, people have been entrusting their garments to professional cleaners for millenia! Local garment care businesses have around since at least as early as the Ancient Romans (togas didn’t clean themselves, you know!), and waterless (“dry”) cleaning has been used since the mid-1800’s (did you know that the first dry cleaning patent granted in the U.S. was also the first patent ever to be granted to an African American?). While people have always needed their clothes cleaned, laundry and dry cleaning methods have changed a lot throughout the centuries, with many innovations occurring just in the last decade or so.

Here’s a quick history lesson:

Then:

white_way_early_1900s

Who says you need an internal combustion engine to provide laundry delivery service? The first “laundry wagons” were motored by horses! This photo from the early 1900’s shows the laundry wagon “fleet” of Elk Laundry Company (the original name of White Way Cleaners). As you can see, it was made up of both horse-drawn and motorized vehicles!

Now:

DeliveryVan

St. Croix and White Way Cleaners continue to offer (free) home delivery! Our “wagons” look a little more modern nowadays…

Then:

Pompeii

Evidence of “professional” garment cleaning dates back to the Ancient Romans. Launderers were known as fullers and their workshops were called fullonicas.

Now:

HEN - finished

Our brand new Loring Park location, connected to Treasured Garment Restoration, can serve any of your garment care needs: laundering, dry cleaning, alterations, preservation, and vintage restoration. Or visit one of our other nineteen locations throughout the Twin Cities!

Then:

kerosene

Believe it or not, kerosene and petroleum were used as solvents In the earliest years of dry cleaning. Sure they got out the stains, but think of the smell!

LATER:

Equipment at Nu Life FL 002

Beginning in the 1930’s, dry cleaners cleaned garments using a chemical called perchloroethylene (known as “perc”). Perc is a soil contaminant and carcinogen, and cleans so harshly that it can lead to color loss and other damage. According to the EPA, the majority of drycleaners still use perc as their primary solvent.

Now:

St Croix Cleaners 011

St. Croix/White Way Cleaners is 100% perc-free! We use only non-toxic/earth-friendly solvents like Hydrocarbon, a biodegradable and odorless compound. Not only is this better for the Earth, it’s better for your clothes! Learn more about our earth and fabric-friendly cleaning process here.

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